YouTube SEO and Post Instructions
YouTube is the second largest search engine after Google, therefore YouTube SEO is important. Be sure to include key information on your YouTube Video to increase your chances of showing up in the results of a Google Search. Always post your video to YouTube first and then add to your website or blog. Be sure to promote it on Facebook and LinkedIn or other social media outlets once you’ve posted it to your website or blog.
How to add SEO to your YouTube Video
Log in to your YouTube Account
To add a new video, click Upload near the center of your screen. Follow the prompts and be sure to add the info below. If you already have the video uploaded and want to add SEO, follow these steps.
At the top right, click on the arrow by your photo and to access the menu of options.
Choose Video Manager
Hover over the name of the video and click it to edit
2 SEO Opportunities
Title – Make sure it reflects the video. Include your keyword in the title.
About – Add a detailed description of the video. Google will search this information. Describe the video content and include keywords.
Also make sure you have a Channel specific to you and your keywords. Make sure your profile is complete with an image and description. Use keywords here too.
To upload a video to your website
Go to your Video Manager, then click on the name of the video you want to add to your site or blog.
Click on SHARE
You can copy and paste the link in an email or on a Facebook page. To allow users to view it right on your website without having to follow a link and then come back to your site, choose EMBED.
Copy the code, we can edit the width of the video once it’s embedded on your site.
Go to where you’d like the video to appear on your site. Switch from the Visual mode to TEXT mode. Click paste.
Do a Preview to make sure it looks good, then update that page to save it. If you need to make it wider or narrower, click on the TEXT mode again and edit the numeric portion of the code. Be sure to UPDATE again to Save your changes.
There are other options like making your video private. If the video does not play on your site, consider using the old embed code. You can see that option on the screen shot I added to this post.
Michelle Aspelin
Mindshare Marketing & Implementation Services LLC
P.S. Like all online platforms, YouTube may change the way their platform is organized and these instructions may need to be adapted for the current interface. If you need help, let me know.
