Have you heard the term “Raving Fan” or “Influencers” in regards to marketing your business? When you review your marketing techniques, consider adding one just for your raving fans or influencers. These are your clients or customers that rave about you. They talk you up all the time, to everyone. They are your #1 fan. They have a lot of friends, possibly an active Facebook user too. They know what you do and the services you provide, but do they know everything?
Take a moment to make sure they have your brochure and extra business cards, they know your website address, if it’s a tricky one, and make sure you are connected to them on LinkedIn and Facebook. People naturally go to influencers for advice. Make sure your influencer knows everything about you.
Take them out for coffee, give them a call or send them an email. Explain you are trying to grow your business. Ask them for recommendations, what tools could you provide to them that would make you more referable? Depending on your type of business, you could develop a specific campaign to reach them that includes invitations to events, exclusive offers or other incentives.
This person is going to recommend your service or products to their friends, over and over. Make sure they truly understand all of the benefits of the product or service you offer. And, of course, give them a big “Thank You” with a smile…
Mindshare Marketing & Implementation Services LLC