Many of my clients make their own blog posts. There are several fields on the screen to fill in to make your post the most effective and search engine friendly. The point of adding blog posts are to increase your search engine results as well as offer education for your clients. When you choose the right keywords and tags, your posts can remain on the first page of Google Search Results for years! But if you forget to fill in some of the fields, your posts aren’t nearly as effective. Use the following as a guide to make sure every blog post you make is complete and as effective as possible. If you want to know why someone should blog, and how often, visit How To Make an Effective Blog Post.
Login to your website or blog, www.yourdomain.com/wp-admin
Click on Posts, Add New
Type the Title. (If you go back and change the title, make sure the permalink matches your title name).
This will appear on your website.
Type your content in the next box. For details about adding media and changing the headings and style, see this article: How To Make A Blog Post.
If at anytime you cannot complete your post, click Save as DRAFT at the top right.
Under that, add your tags for the post, similar to your keywords. These WILL show up under your post on your blog, whereas keywords do not. Keywords help people who search for you to find you.
I always add a search engine plugin to the websites I make. It’s called All in One SEO Pack. I install it to give you more power over your posts and so users can find you easier on the Internet when they type in the keywords you include on your post. All of your pages also have this functionality.
In the section called All in One SEO Pack
Enter a Title, this will be the blue title you see in Google Search Results. A good example is “Victoria MN Chiropractor, Dr. Becky Pauly with ABC Family Chiropractic” or “Bands in Minnesota – Call Integrity Entertainment Agency”
Description: this is the paragraph below the title in Google Search Results. Describe your post content, persuade them to click on your post to read the whole thing.
Choose keywords that you think users would type into Google to find you. Keywords can be individual words or short phrases like, “massage to relieve lower back pain” or “victoria mn realtors”.
I recommend going to Google Adword Tool Kit to help you choose the keywords that users are actually using on the Internet. https://adwords.google.com/select/KeywordToolExternal
Choose keywords that have low or medium competition with a high “local search” number
Review your post (use spell check) and make sure it’s complete and all of the fields are filled in, then click PUBLISH at the top right.
You can go back and edit a post any time. When you are done editing, click UPDATE to Save your changes.
Call me with questions!
Mindshare Marketing & Implementation Services