Marketing is About Relationships

Marketing your business can be challenging, I know. You have lots of options to choose from, all promising different results. In this time of technology and social media, let’s not forget something very simple and very important. Do your clients like YOU?

Marketing is based on building relationships and friendships–on helping other people. When you orient your business on serving your clients, you are more successful. Improve your relationships with your customers and you will increase your business. Your best marketing is a personal approach. It’s an honest approach that reflects your personality.

As long as you are good at what you do and maintain your relationships, you will be successful. Think about it, most of your clients probably aren’t knowledgeable enough to really judge your competence. So they make decisions based on your relationship with them, how you treat them, and how comfortable they feel with you.

What if we did something the old fashion way. Can you find five note cards, five stamps and the address of your five favorite clients? I know, I’m asking a lot. Now, can you find 25 minutes? Write each one a brief note of appreciation. Be thankful from the bottom of your heart. Send out the five notes, then smile. You just did an important marketing task that will come back to you.

“You can’t cross a sea by merely staring into the water.” — Rabindranath Tagore