Tag Archive for: WordPress Blog

How to Make an Effective WordPress Blog Post

First, What’s a blog?

In very simple terms, blogs (short for web logs) are websites where a series of messages, or posts, on particular subjects are posted in chronological order—newest to oldest. Most have an area where blog visitors can post comments as well. Blogs are intended to be updated and read often. They are no longer considered personal diaries. Some are solely informational, others are sales driven, and others are somewhere in between. This flexibility is just one of the reasons to choose a blog over a more traditional site more and more often.

Other blog advantages

  • Easy to get up and running quickly
  • Inexpensive to maintain (Example: $3.95/month hosting fee or FREE from WordPress.com)
  • Search engines—and people—like them because they’re wonderful vehicles for sharing ideas, videos, educational content, photos, etc.
  • When maintained regularly, one of the best ways to move up in the search engine results Read more
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Need a New Website?

What Do Clients and Customers Think of Your Website?

Do clients and customers ever tell you what they think of your website? Probably not. What about prospects or potential members for your organization? They might share with you if they like it, but if they are turned-off by your website, they just go away and you never even know why you lost them.

First impressions are very important in business and for nonprofit organizations. What does your website say about you?

It doesn’t matter if you dedicate time and resources for nice business cards, brochures and other marketing materials if online users never get past your website.

Need a new website?

I work with clients to review their current websites and discover what’s working and what’s not. I make sure that their message is in alignment with their other marketing materials and that the message is clear and attracts their ideal client.

I have worked with several clients where we reviewed their Facebook page, LinkedIn profile, website and print materials to get them all looking and saying the same cohesive message.

I create websites and blogs primarily using WordPress because it’s search engine friendly naturally. Plus, I can customize the design to fit my client’s style.

Clients give me an idea of what features they need like online forms, a calendar for events, videos, password protected pages, shopping cart, downloadable documents, etc. I create a proposal based on my client’s needs. We work together on design style and content until the site is launched.

Once the website is live, I teach my clients how to maintain their site. I offer tips on effective blog posts and how to stay fresh. I do as much or as little as my clients want me to do. Some clients want to take it over and run with it, others want me to make the updates. I’m fine either way. You can read my “How I work” post. I offer advice and training to empower my clients. However, many just don’t have time to work on a website, they are busy serving their customers, members and clients.

I enjoy taking on an outdated website and giving it new life. I love creating websites and blogs my clients are eager to share. If you need a new site, or want to update your current website, I’d love to hear from you.

I have more recommendations on my MembershipWorks profile if you are looking for a website for your nonprofit that includes features like Membership and Event management, online Donations and Custom Forms.

More information at WordPress Websites and Blogs

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