Non-profit Marketing
Non-profit Marketing – Who’s paying attention to that?
Generally speaking, non-profits are run by valuable volunteers in their spare time. They coordinate events, run fundraising campaigns, collect membership information and dues, all in support of their mission. Who is responsible for your non-profit marketing? When you promote your organization as a whole to your local community, nationally or internationally? Hopefully, you have a volunteer who is well versed in creating websites with keywords so you can be found in search engine results. Someone who understands the value of “the list” for your email marketing campaigns and donation drives. And I hope you have a system in place to house all of your contact’s information so you can easily reach out to a subset of your membership for a specific need and share those contacts with your leadership team.
If you don’t have a volunteer on your team with true non-profit marketing experience, it might be worth hiring me to take a look at what you are doing and offer some advice. I have many tools in my toolbox that might help you get more organized and more focused, which leads to better results for your team emotionally as well as financially. No one wants their volunteers to feel burnt-out, but if you ask them to do too much or pile on projects that are beyond their skillset, they start to leave. They resign from their leadership roles and eventually don’t renew their dues or make other financial contributions to your organization. That can be prevented if your group is organized and efficient with the time that volunteers dedicate to your non-profit.
I can help set up systems for your non-profit. I can create instructions and train your volunteers to manage it moving forward. I can help with any major updates you need in the future. I work on an hourly basis, so you only pay me for work I perform for you, when you need it. I have worked with several non-profit organizations to get them on track for better success and better relationships among their leadership team and their valued volunteers.
Give me a call if your group could use a boost for your non-profit marketing or organizing your group to be more efficient. I’m happy to help!
The Wickenburg Art Club was delighted to discover Michelle Aspelin’s expertise, helping the club transition to MembershipWorks in order to manage the club’s membership on their website. Michelle worked with the board of directors, training them to use the program to its fullest with an excellent PowerPoint tutorial, and was always available to answer every question. We simply couldn’t have done it without her!Linda McNulty, Wickenburg Art Club
