Hello from Mindshare Marketing & Implementation Services!
I’d love to hear from you! Send me an email or give me a call and let me know what’s new for you, for your business, organization, or any endeavor. I’m a connecter and if there’s anything I can do for you, let me know. I can help spread the word using a variety of media like my At Home in Victoria monthly print newsletter, Facebook, email, LinkedIn, personal connections, etc. Let me know if you have something new I can promote, share, or encourage others to consider.
If I manage your website, let me know if you need any new content on your site. New blog posts, product or service offerings or if you just want to celebrate the success you are already experiencing! I miss connecting with people, so please, send me an update!
What’s New with me?
I am still loving my work at Mindshare Marketing & Implementation Services. Primarily making WordPress websites and lately I have assisted another web designer to implement MembershipWorks (a membership management platform) for two organizations, the DDR German Shepherd Dog Club of America and the Great Pyrenees Club of America. Working for dog organizations sure makes me miss my own Cavalier King Charles Spaniel, Oliver, but it’s great to see the photos of happy dogs and help them manage their membership.
I also launched a new website for my longtime client, Meg Adams at Divine Containers. Check out the beautiful flower containers she creates with her team! That was another site that brought me joy to watch it “blossom”. She has many photos of her seasonal container business based in Victoria, MN. And she does fresh floral arrangements too!
What’s Next?
I am looking for more projects and clients I can serve. Small businesses or nonprofit organizations. I can serve as an administrator as well as web designer or membership manager. I enjoy doing work remotely, I have clients outside of my local geographic area. You can find my profile on Indeed, LinkedIn or MembershipWorks.com.
But really, I want to hear from you! I feel like I have allowed the pandemic of the past couple of years to impact my work relationships and I have lost touch. Social media is fine, but I miss specific email updates, phone calls, and, especially, in person coffee/tea gatherings where we can really have some valuable “facetime”. If you are local and would like to meet up in person, let me know! I have a flexible schedule.
https://growyourmindshare.com/wp-content/uploads/2022/06/whats-next.jpg602796Michelle Aspelinhttps://growyourmindshare.com/wp-content/uploads/2021/03/Mindshare-Marketing-logo.pngMichelle Aspelin2022-06-06 14:06:402022-06-06 14:06:40What’s New? What’s Next for You?
What Does Freedom Mean to You? (written July 2021)
Happy Birthday America!
I love July! I love the warmth and sunshine. I was born in July. And we celebrate our freedom on July 4th!! Yay!
Freedom and Choice are two of my top values. I appreciate the opportunity to work with my marketing clients from my Victoria home office or remotely from anywhere in the US as a virtual assistant. We can choose a phone call, zoom meeting or, my favorite, in-person conversation.
I love brainstorming with my clients to find the right solutions to their problems. I love to research and learn new things. The more I can do for my clients, the more freedom and choice I give to them as well. I always tell my clients I will do as much or as little as they’d like me to do. I can work for you in-person or I work remotely.
I primarily work with solo entrepreneurs. They are business owners in a company of one, meaning they do ALL THE WORK themselves and often run out of time or energy to complete marketing related tasks. That’s where I come in! I help send out email campaigns, create and send newsletters to keep their followers informed, manage their advertising campaigns in print and online and fill in when then need me. I love the variety of work and my clients are thankful for my organization, efficiency, effectiveness and reliability. Plus, more freedom for them!
I also work with several nonprofit organizations. I have implemented a platform to help them manage their membership database, sell tickets for events, set up email marketing and run online campaigns for them to help raise funds for their mission.
Making and improving WordPress websites is my specialty. Clients give me an idea of what they want their website to include to meet their objectives and I get to work designing a new website or improving their existing site. There are so many tools that can connect to a WordPress website, the possibilities are endless. Again, giving my clients plenty of choice and freedom to design what they want. We keep it simple and easy to navigate and I always include search engine optimization to help get them found on the Internet.
If you are looking for some more freedom or would like to know your marketing choices, give me a call or send me an email. I’d love to meet you! Check out my services and how I work.
If your WordPress Websites are more than a year old, it’s time for a review and probably some updates. Here are a few tips for you to consider as you look over your WordPress Websites.
Look at the content itself. Is it current? Do you have projects or events you need to ADD to your site? Review your COVID language as we are coming out of the pandemic and moving towards more in-person opportunities. Have any elements of your core organization changed? Any new policies to add, adjustments to your mission or objectives? Do you think your website is attracting the right audience to serve your purpose?
Are your images outdated? A picture can speak a thousand words. Maybe it’s time to take some new photos for your website about your own projects, events, products, etc. If you don’t have your own photos, you can consider purchasing some at a very reasonable price. I list a photo website on my Resources page.
Are your forms still accurate and asking all the best questions? Maybe it’s time to send your audience a survey. I seem to be getting a lot of those lately. Connect with your audience to know that you are still providing the products and services they desire. I like to use Google Forms so the answers are automatically transferred to a spreadsheet that creates a database for easy reference and sorting. There are many types of form options to help you gather information.
WordPress websites are enhanced with plugins. Plugins can make your website load faster, keep hackers out, make working in WordPress easier with a drag and drop page editor, and you can use plugins to help with Search Engine Optimization (SEO) and Google Analytics. There are thousands of plugin options to make your WordPress website function to meet your needs. Make sure that you ENABLE the option to keep all of your plugins updated automatically. That was a somewhat recent change WordPress made and it’s fabulous. Outdated plugins are a like an open window for hackers to enter your site.
After looking at your website’s content, images, forms and plugins, if you still think it needs a new look, consider a new WordPress website theme. A theme is what gives your website it’s “look”, determines the layout with rows or columns, what the header and footer look like, the colors and fonts, if it has a sidebar or not, etc. Is it responsive, meaning it “moves” as you scroll down the page. Does your website look good on all devices like phones, tablets and desktop computers?
Maybe it’s time to add a video to your WordPress websites. Videos can explain who you are, what you do, and how you are different. People browsing your website will enjoy the break from having to read everything. Keep your videos around 2 minutes. Much longer and you will lose the viewers interest. Keep it concise and on-point to share your message. You are better off with 1-3 smaller videos than one long video.
If you need help updating your website, let me know. I can help you review what you have and make recommendations to update your site and keep it as safe as possible from hackers. Your website is your hub of your marketing campaign. All of your ads, social media, business cards, etc. drive traffic back to your website. If it’s not current, it can hurt your reputation. Sometimes you just need a few minor changes to have a huge impact. Let me know if I can help with advise or doing the work for you.
https://growyourmindshare.com/wp-content/uploads/2021/04/Google-YouTube-image.jpg567844Michelle Aspelinhttps://growyourmindshare.com/wp-content/uploads/2021/03/Mindshare-Marketing-logo.pngMichelle Aspelin2021-04-21 12:11:482021-05-05 14:18:16Time to Review Your WordPress Websites
I recommend a Security Plugin to all of my clients for their WordPress websites, and I have it on my own sites to protect from malicious activity. As we know, the plugin doesn’t offer 100% security and I got hacked! I want to share my experience with you and tell you about a stronger option than the plugin for your WordPress site. I want to help PREVENT this from happening to you. (I spent 4 hours fixing the problem and lost my email for 2 days because of other complications.) For additional protection, I chose SiteLock and they are just one such company that offers this service, you can use whoever you’d like. SiteLock is a partner with BlueHost (who I recommend for hosting) and therefore, a company I felt I could trust to get me out of my immediate situation of having ALL of my websites go down from the Internet at once.
‘Malware’ (A word created from combining Malicious + Software)
is an umbrella term used to refer to a variety of forms of hostile or intrusive software, including computer viruses, worms, trojan horses, ransomware, spyware, adware, scareware, and other malicious programs. It can take the form of executable code, scripts, active content, and other software. When your site has malware, it might go down, or it might automatically refer users to another site, a “not good” site if you get my drift.
My emergency started on June 7, thankfully I was in the office and able to work on this immediately when I got the notification. Here’s what happened to me.
12:37pm I get an email from BlueHost saying my BlueHost account has been deactivated because BlueHost detected Malware on my account. I call BlueHost immediately to find out what happened. I am referred to SiteLock, their partner that provides security services. After an hour on the phone with the technician, he explains my website was infiltrated and once into a site on the server, they got into ALL of my sites. I set up an account to get moving towards repair. He explains two services, one to scan my site and find the malware and one to actually REMOVE the malware. I need help with this, I can’t detect malicious code behind the scenes on my sites, I don’t read code. We set up the account and he submits a ticket to get 2 of my websites scanned and cleaned.
He transfers me back to BlueHost and they walk me through how to delete the WordPress installation and all the files on 4 other sites I own that are partially developed, just ideas we were working on, but not launched to the public. Bad news though, I had tell my daughter that the website I made for her so she could sell her photo note cards has to be deleted now too because she doesn’t make enough profit monthly to cover the cost of the scanning to clean it and protection moving forward. 🙁 (We made a commitment to check on other distribution methods – another business teaching moment for her.)
2:41pm I get an email from SiteLock saying that my sites are now clean, they removed the malware. THANK YOU! I thought that was fast service. Luckily BlueHost deactivated my account before my site was blacklisted by Google, which is another story about getting that resolved and the consequences of being blacklisted.
2:47pm I get another email from SiteLock saying that SiteLock has successfully configured SMART (Secure Malware Alert & Removal Tool) on my websites.
3:09pm SiteLock sends me an email saying they have successfully configured TrueShield (Web Application Firewall) to my websites. Thank you SiteLock! Whew! This could have been so much worse! I am so glad it got caught when it did.
3:18pm I check my sites and they are still down, my BlueHost account is still deactivated. I am now on the last step, still keeping my cool and using all the patience I have. I call BlueHost and alert them that all sites have either been deleted or fixed so they can reinstate my site. They run their own scan to confirm it’s safe and reactivate my account. Then, I start the process of changing passwords on all websites and my BlueHost account as recommended.
I think to myself, WOW…that was too close for comfort! I want to alert all of my current and past clients of what happened to me and how they can hopefully prevent it from happening to them. I think of it like insurance. If you want to pay a fee to prevent problems with your website or blog, and it effecting even more like your computer, then read on. If you want to take the risk and only treat the problem if/when you get it, you can do that too, but still read on because there is extra preventative advice at the end that I share from SiteLock.
I Negotiated a Discount For You
I called SiteLock back after everything was fixed and explained that I have many clients that might want their services too. I spoke with KIMBERLY. Because I explained I would refer numerous clients to SiteLock because they did such a fast and complete job, she offered a discount, but you need to call her directly for the discount. I get no kick-back, no incentive for referring to them, it’s just a discount that they agreed to offer to my clients. And you don’t need to choose this company, you can research your options yourself, just don’t wait to do it!
Malware creation has broken new levels. With 160,000 new malware strains detected every day (and growing), millions of websites are vulnerable. SiteLock scans over 5 million websites every day for malware and vulnerabilities. Their website scanning tools evaluate your website both from the outside-in and the inside-out to fully analyze your website or blog.
Here is Kimberly’s offer:
SecureSpeed Plan – $45/month with a 6 month agreement. (Regular $79/month)
What it includes:
SiteLock Premium Scanner scans your website for malware and utilizes SMART (Secure Malware Automatic Removal Tool) to help automatically remove 95% of the known malware in our database. On top of that we perform daily vulnerability scans where we replicate techniques used by hackers to test the website to see if there are any issues with vulnerabilities.
SiteLock Premium Firewall proactively protects websites against malicious bot traffic, and works with sites with SSL’s. It leverages the SiteLock TrueSpeed Global CDN to accelerate website speed by as much as 50% and saves 40-70% bandwidth by caching static & dynamic content using patented intelligent dynamic caching technology. It will also provide you with traffic statistics within your SiteLock Dashboard.
Below is a link to the SiteLock website that describes the plans and here’s an image of the plans. If you don’t currently have malware, then you can sign up for the SecureSpeed. Since I got infected and needed to get the malware removed, I signed up for the SecureSite plan. This cost is per website/domain. If you have more than one website or blog, you will want protection for each one. If you own 3-5 sites they have a discounted offer. Again, call Kimberly directly for the discounted amount.
https://www.sitelock.com/plans.php
If you would like to call Kimberly and ask questions, you can reach her at her direct line 480-725-9248 anytime between 6:00AM and 2:30PM Arizona time. She works Monday through Friday.
After my websites got cleaned I got this notification, read the PREVENTATIVE measures you can take:
Dear Michelle Aspelin,
We have successfully configured SMART (Secure Malware Alert & Removal Tool) on your website.
How does SiteLock protect me?
The SMART scan takes a comprehensive look at the surface of your website from the outside-in, as well as the files on the back-end from the inside-out, to detect hidden malware. If any website malware is detected, the automated tool quickly removes it so that your website does not become blacklisted or incur any downtime.
SMART ensures that your customers receive a secure experience when visiting your website
Your issue has been resolved and this ticket will be closed. Please feel free to contact us 24/7 at (877) 257-9263, or email support@sitelock.com with any questions or concerns.
How to maintain preventative security for your website, visitors, and data. The most important thing you can do to keep your website safe is play a proactive role in the security of the site. Passwords
Set a strong password for all your logins: FTP, Admin backend, Database, Host (Plesk, cPanel, etc). It is recommended to have a 7-15 character password, using a number, character and upper case letter. Make sure that you are changing the password at least every 30-90 days as a preventative measure.
Never log in to an account from a link sent via email. This can be a form of a phishing attack. User Access
It is best to limit the amount of users that have access to your hosting account, passwords and FTP. The more users you create, or share logins, the more at vulnerable you are to security risks and exploits. Updates
It is critical to make sure that your website is always up to date with the latest software release. It is best to ensure that all plugins, modules, themes, and versions are always up to date. These updates will help prevent known vulnerabilities to the application of the site. Clean-Up
Set a regular time to run through proper maintenance of the site. Remove all old coding, unused user/FTP accounts, and unused files. Make sure to never leave a back-up of your website on your server, this is a huge target to hackers. Properly maintaining regular clean-up will ensure less vulnerability to security risks and exploits.
Sincerely,
The SiteLock Team
Phone: 877-257-9263
Email: support@sitelock.com
So, if you’d like to try to prevent malware issues, I recommend you call KIMBERLY directly and set up an account with SiteLock.
Remember to keep your WordPress version and all plugins updated and make your passwords complex!