Tag Archive for: WordPress Websites

What’s New? What’s Next for You?

Hello from Mindshare Marketing & Implementation Services!

I’d love to hear from you! Send me an email or give me a call and let me know what’s new for you, for your business, organization, or any endeavor. I’m a connecter and if there’s anything I can do for you, let me know. I can help spread the word using a variety of media like Facebook, email, LinkedIn, personal connections, etc. Let me know if you have something new I can promote, share, or encourage others to consider.

If I manage your website, let me know if you need any new content on your site. New blog posts, product or service offerings or if you just want to celebrate the success you are already experiencing! I miss connecting with people, so please, send me an update!

What’s New with me?

I am still loving my work at Mindshare Marketing & Implementation Services. Primarily making WordPress websites and lately I have assisted another web designer to implement MembershipWorks (a membership management platform) for two organizations, the DDR German Shepherd Dog Club of America and the Great Pyrenees Club of America. Working for dog organizations sure makes me miss my own Cavalier King Charles Spaniel, Oliver, but it’s great to see the photos of happy dogs and help them manage their membership.

I also launched a new website for my longtime client, Meg Adams at Divine Containers. Check out the beautiful flower containers she creates with her team! That was another site that brought me joy to watch it “blossom”. She has many photos of her seasonal container business based in Victoria, MN. And she does fresh floral arrangements too!

What’s Next?

I am looking for more projects and clients I can serve. Small businesses or nonprofit organizations. I can serve as an administrator as well as web designer or membership manager. I enjoy doing work remotely, I have clients outside of my local geographic area. You can find my profile on Indeed, LinkedIn or MembershipWorks.com.

But really, I want to hear from you! I feel like I have allowed the pandemic of the past couple of years to impact my work relationships and I have lost touch. Social media is fine, but I miss specific email updates, phone calls, and, especially, in person coffee/tea gatherings where we can really have some valuable “facetime”. If you are local and would like to meet up in person, let me know! I have a flexible schedule.

Cheers!
Michelle

Michelle Aspelin
Mindshare Marketing & Implementation Services LLC
GrowYourMindshare.com

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Freedom and Choice

What Does Freedom Mean to You?

I’m thinking about the 4th of July. I love July! I love the warmth and sunshine. I was born in July. And we celebrate our freedom on July 4th!! Yay!

Freedom and Choice are two of my top values. I appreciate the opportunity to work with my marketing clients from my home office or remotely from anywhere in the US as a virtual assistant. We can choose a phone call, zoom meeting or, my favorite, in-person conversation.

I love brainstorming with my clients to find the right solutions to their problems. I love to research and learn new things. The more I can do for my clients, the more freedom and choice I give to them as well. I always tell my clients I will do as much or as little as they’d like me to do. I can work for you in-person or I work remotely.

I primarily work with solo entrepreneurs. They are business owners in a company of one, meaning they do ALL THE WORK themselves and often run out of time or energy to complete marketing related tasks. That’s where I come in! I help send out email campaigns, create and send newsletters to keep their followers informed, manage their advertising campaigns in print and online and fill in when then need me. I love the variety of work and my clients are thankful for my organization, efficiency, effectiveness and reliability. Plus, more freedom for them!

I also work with several nonprofit organizations. I have implemented a platform to help them manage their membership database, sell tickets for events, set up email marketing and run online campaigns for them to help raise funds for their mission.

Making and improving WordPress websites is my specialty. Clients give me an idea of what they want their website to include to meet their objectives and I get to work designing a new website or improving their existing site. There are so many tools that can connect to a WordPress website, the possibilities are endless. Again, giving my clients plenty of choice and freedom to design what they want. We keep it simple and easy to navigate and I always include search engine optimization to help get them found on the Internet.

If you are looking for some more freedom or would like to know your marketing choices, give me a call or send me an email. I’d love to meet you! Check out my services and how I work.

Michelle Aspelin
Cell: 952-484-6015
Email Me

Read what my past clients say about me on LinkedIn.

 

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Time to Review Your WordPress Websites

If your WordPress Websites are more than a year old, it’s time for a review and probably some updates. Here are a few tips for you to consider as you look over your WordPress Websites.

  1. Look at the content itself. Is it current? Do you have projects or events you need to ADD to your site? Review your COVID language as we are coming out of the pandemic and moving towards more in-person opportunities. Have any elements of your core organization changed? Any new policies to add, adjustments to your mission or objectives? Do you think your website is attracting the right audience to serve your purpose?
  2. Are your images outdated? A picture can speak a thousand words. Maybe it’s time to take some new photos for your website about your own projects, events, products, etc. If you don’t have your own photos, you can consider purchasing some at a very reasonable price. I list a photo website on my Resources page.
  3. Are your forms still accurate and asking all the best questions? Maybe it’s time to send your audience a survey. I seem to be getting a lot of those lately. Connect with your audience to know that you are still providing the products and services they desire. I like to use Google Forms so the answers are automatically transferred to a spreadsheet that creates a database for easy reference and sorting. There are many types of form options to help you gather information.
  4. WordPress websites are enhanced with plugins. Plugins can make your website load faster, keep hackers out, make working in WordPress easier with a drag and drop page editor, and you can use plugins to help with Search Engine Optimization (SEO) and Google Analytics. There are thousands of plugin options to make your WordPress website function to meet your needs. Make sure that you ENABLE the option to keep all of your plugins updated automatically. That was a somewhat recent change WordPress made and it’s fabulous. Outdated plugins are a like an open window for hackers to enter your site.WordPress Websites
  5. After looking at your website’s content, images, forms and plugins, if you still think it needs a new look, consider a new WordPress website theme. A theme is what gives your website it’s “look”, determines the layout with rows or columns, what the header and footer look like, the colors and fonts, if it has a sidebar or not, etc. Is it responsive, meaning it “moves” as you scroll down the page. Does your website look good on all devices like phones, tablets and desktop computers?
  6. Maybe it’s time to add a video to your WordPress websites. Videos can explain who you are, what you do, and how you are different. People browsing your website will enjoy the break from having to read everything. Keep your videos around 2 minutes. Much longer and you will lose the viewers interest. Keep it concise and on-point to share your message. You are better off with 1-3 smaller videos than one long video.

If you need help updating your website, let me know. I can help you review what you have and make recommendations to update your site and keep it as safe as possible from hackers. Your website is your hub of your marketing campaign. All of your ads, social media, business cards, etc. drive traffic back to your website. If it’s not current, it can hurt your reputation. Sometimes you just need a few minor changes to have a huge impact. Let me know if I can help with advise or doing the work for you.

Michelle Aspelin
Mindshare Marketing & Implementation Services, LLC
952-484-6015

Email Me

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Royalty Free Photos

Everyone needs Royalty Free images for their website or blog, right? You simply can’t take all those images yourself, and you don’t want Clip Art. So what do you do? Where can you go to find inexpensive, professional photos and images? Its easy…click below…

Royalty Free Images

They have a LARGE assortment of photos and graphics with web versions all the way up to high resolution for print marketing. You can sort by keyword and add different filters like, men, women, children, age ranges, number of people in the image, horizontal or vertical images and more. You can get graphics like buttons and symbols. They make it really easy.

You purchase a package of points for as low as $20, then choose your photo, image or graphic and download immediately. You can download it again if you forgot where you filed it!

For heavy image users, you can purchase a subscription which allows so many files per day.

I have used images from them on my own website as well as for clients.

Read my Photo Policy page regarding images for your WordPress websites.

Let me know if you have any questions!

Michelle Aspelin
Entrepreneur and Professional Implementer
Mindshare Marketing & Implementation Services LLC
(952) 484-6015   Email Me

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