Hello! I just attended a one hour webinar from Constant Contact and I want to share the tips they offered with you. The data they compiled is from ALL of their customers, covering ALL industries. Keep in mind, the best practices for your specific industry may vary from these recommendations. The webinar was called The Art and Science of a Great Email.
How to increase OPEN RATES:
Keep subject lines to 50 characters or less, about 5-7 words. Sometimes subjects like “December Newsletter” will work for your subscribers. Or you might want to get more creative and use something like “December Must Read Highlights” or “What to know from XXX for the month of December”.
Highest amount of OPENS occurs for emails sent between 6-7AM on Monday mornings. The open rate declines as the week progresses.
How many emails should you send a MONTH? 1-20. After 2 or more, the open rate decreases. More emails = less opens.
Keep in mind, this information was from ALL Constant Contact customers across ALL industries. Some of these practices I agree with 100%, others I think are open to more flexibility. I will however, go back and review the results I’ve been getting for myself and for my clients and see how they compare to these recommendations based on their statistics.
How to STRUCTURE your email: